Future of Digital Marketing in India is to be understand with valid facts. With a population of 138 crores (as on Dec 2020), India ranks second in the world. India is a densely populated country and hence there are enough opportunities for the people every minute.
Opportunities are coming up in every field, so it is the case with digital marketing.
The future of digital marketing in India and the scope of digital marketing is getting brighter in the years ahead.
Now you can see that smart phone is an essential commodity for everyone. Just think of anyone whether students, housewives, businesses, individuals and everyone is dependent on internet and it is the need for all.
Every business wants to market their products and services digitally to increase the web presence. If we compare digital marketing with the traditional marketing there are some key benefits which make this marketing strategy more affordable and effective.
India is ranked after China and on second position with the internet users.
India has approx. 700 million internet users across the country in year 2020. It was estimated to grow to over 974 million users by year 2025. It was expected that the internet users will increase in both rural and urban regions, indicates a substantial growth in access to internet.
This will create an amazing business opportunity to sell products and services to a tech savvy internet users.
As more and more businesses are opting for digital marketing there will coming up more and more jobs in this field.
There will be requirement of people in digital marketing field. Since it is a very vast field there will be opportunity or people to work on different job roles.
So there is huge possibilities for those who want to pursue career in digital marketing.
Reasons to Validate Future of Digital Marketing in India
I am going to share below the reasons to validate what is the future of digital marketing in India.
1. Shift from traditional marketing
The old traditional method of marketing which was limited to door to door, newspaper advertisement, pamphlets, brochures, mouth publicity is outdated now. Time is changing and everything is online and people want everything at their fingertips.
It is the highest priority of business to fulfil the needs of customers. So the digital marketing came into picture few years back. Now it is the scene that people search even the slightest thing on the internet.
Traditional marketing was not only expensive but you could not even measure the ROI out of that. But the digital marketing allows you to measure the ROI and accordingly you can change the strategy in case it is needed.
If you contact any marketing agency for marketing activities you will be advised to go for digital marketing rather that traditional marketing.
2. Digital is the new way
Not only in India but across the world every one including start-ups are using digital marketing to launch their business. This way of marketing eases the process of every business. Here the cost of manpower deployment for field work is reduced and thus the marketing expenses.
Digital marketing offer a wide range of effective, powerful and contemporary methods of marketing. Every type of business is now opting for different methods of digital marketing to promote their products and services.
3. “Digital India” initiative by Government of India
In keeping pace with these digital transformation, Government of India has launched Digital India program. Government of India is promoting these initiatives to empower people from all the walks of life. These initiatives helped not only metro cities but small towns as well.
The government’s e-marketplace is also seeing a considerable growth in its e-marketplace analytics graphs. All these means of government is to empower Indian people.
4. Global market reach
If you are marketing through digital platforms like Facebook, Instagram, LinkedIn, Twitter etc., you can reach to the audience in any part of the world. While sitting here in India you can target the customers in USA.
The reach through these social media platforms is unlimited irrespective on any geographical boundary.
If you want to create your brand awareness and promote your products or services than digital marketing is the most cost effective ways to do all these.
5. New digital marketing courses coming up
Everyone is sensing the bright future of digital marketing, that’s why so many institutions have introduced degree courses in digital marketing. So many digital marketing agencies have started their own academy to teach practical courses on digital marketing.
The demand for digital marketing is rising every day and this itself indicates the bright future of digital marketing.
6. Digitization is taking place in small towns
Metro and big cities are already digitally equipped. But now as everyone understood the importance of digital marketing even the small towns and cities are getting connected with digital mediums.
There are so many start-ups which are getting popular which are from small part of the country. This is possible just because of digital marketing.
People are adopting digital payment modes, online learning methods, online classes and so on, this shows that digital marketing is getting popular with each passing day.
7. Effective and economical
When comparing it with other marketing methods, digital marketing is one of the most effective and economical way of marketing.
There were times when companies used newspaper ads, television ads, banner, hoardings, brochures, door to door marketing and so on. But with digital media, all this methods has become very obsolete.
These traditional methods were expensive and not as effective as this has very limited reach. Also small and medium companies with less budget cannot afford it.
A Facebook ad or Google ads cost much less than a newspaper ad. That’s why many start-ups, MSME’s and corporate companies all are investing in digital marketing activities. So every company is looking for people and agencies who can devise and implement digital marketing strategies customized as per their needs.
8. Very high engagement rate
Now everyone is using Google very often for everything, social media is also a very important part of people’s life. This creates very high engagement rate for your posts, content and advertisements that you are displaying on digital platforms.
If you are creating engaging content people will tend to return back to your blog or social media and stay engaged there for a long time.
Here you can take the help of skilled digital marketers or agencies who are capable of taking care of your digital marketing activities.
So the bottom line is, if you create engaging, useful and valuable content, you will be a big hit on the digital platform.
Although initially it may take a little bit of time and efforts to reach the audience but in the long run you will be able to build a relation and trust among relevant audience.
9. Growth in the number of internet users
It is predicted that number of internet users are going to be doubled by year 2022. This is based on the basis that country is growing in terms of everything and everyone is dependent on internet for every single thing. Every business, individual, student, housewife, professional everyone needs internet for something or other.
The tremendous growth in the number of internet users indicates a growing demand for digital marketing. So the future of digital marketing can not be overlooked.
10. Increased digital classifieds market revenue
It has also been anticipated that the revenue generation from digital classifieds is going to be five time more than it was in year 2015. In this financial year 2020, the highest revenue will be approx. Rs 23 billion, which is an amazing figure.
So digital marketing will remain as the most powerful way of marketing in future. Now you must have got the answer for the question “What is the future of digital marketing in India?”
Every business must be digital to be in pace with the world. And those who are seeking a good job, must learn this skill. But as it is a very dynamic field and changing everyday, a digital marketer has to be alert, agile, smart, quick learner and able to adapt to latest changes in the industry.
So if you are thinking to opt for a Career in Digital Marketing, it’s indeed the right time for you to take the action.